McDonald's

McDonald's

D&F partnered with Red Consultancy PR to deliver a show-stopping installation for McDonald’s this summer. Taking one of their best known slogans, “Look for the Golden Arches” as our inspiration, we recreated the iconic Golden Arches at music festivals nationwide. Designing and producing the “perfect Instagram photo moment”, we created a fun and eye-catching activation to support McDonald’s giveaways that has cross-generational appeal, recreating the nostalgic feelings of the original fast-food innovator for festival-goers.

The interactive photo-experience produced an eye-catching display, drawing attention to the McDonald’s food truck and giveaways, generating huge queues as people waited to take their photo with a glittering giant M – a reminder that McDonald’s is synonymous with fun, good times and (social media) shareable moments!

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